Our vision and approach

Coca‑Cola HBC's vision is to become the undisputed leading beverage company in every country where it operates. Our approach reflects who we are and how we behave.

Our values

Everything starts with our values. They are what make us different, inspire us and provide us with the energy to reach our goals. At Coca‑Cola HBC Romania, we are committed to six core values that shape the way we conduct our business every day.

Authenticity: we have deeply felt values, act with integrity and do what is right, not just easy

Excellence: we strive to amaze, with passion and speed

Learning: we listen and have a natural curiosity to learn

Caring for our people: we believe in our people, invest in them and empower them

Performing as one: we believe in the power of working together contributing in every interaction

Winning with customers: our customers are at the heart of everything we do

Our people

Our people play a fundamental role in the sustainable growth of our business. This is why we are committed to recruiting, developing and engaging talent and encouraging a high-performance mindset across the business. We are the most wanted employer in FMCG and among top 10 across industries.

Graphic representing the Coca-Cola HBC's "Play to Win" Strategic framework |Grafic reprezentand cadrul strategic al Coca-Cola HBC Romania, Play to Win
Our Play to Win strategic framework

Strategic framework

It all comes together in our strategic framework, Play to Win, driven by four strategic priorities: community trust, consumer relevance, customer preference and cost leadership.

We are in good shape for growth, as we are an inherently competitive selling organization. Our strategic framework reminds us that success will come from collaboration across the business and with our partner in growth, The Coca‑Cola Company.