Our vision and approach
Coca‑Cola HBC's vision is to become the undisputed leading beverage company in every country where it operates. Our approach reflects who we are and how we behave.
Everything starts with our values. They are what make us different, inspire us and provide us with the energy to reach our goals. At Coca‑Cola HBC Romania, we are committed to six core values that shape the way we conduct our business every day.
Authenticity: we have deeply felt values, act with integrity and do what is right, not just easy
Excellence: we strive to amaze, with passion and speed
Learning: we listen and have a natural curiosity to learn
Caring for our people: we believe in our people, invest in them and empower them
Performing as one: we believe in the power of working together contributing in every interaction
Winning with customers: our customers are at the heart of everything we do
Our people play a fundamental role in the sustainable growth of our business. This is why we are committed to recruiting, developing and engaging talent and encouraging a high-performance mindset across the business. We are the most wanted employer in FMCG and among top 10 across industries.
It all comes together in our strategic framework, Play to Win, driven by four strategic priorities: community trust, consumer relevance, customer preference and cost leadership.
We are in good shape for growth, as we are an inherently competitive selling organization. Our strategic framework reminds us that success will come from collaboration across the business and with our partner in growth, The Coca‑Cola Company.