Our wider purpose
We believe what we do matters – to our business and beyond.
In Romania, we have an impact on our employees, our business partners, our consumers and communities. This brings a wider responsibility – a wider purpose for our business.
That purpose is to bring togetherness, spread happiness and inspire a better future.
Our purpose motivates our people to have a meaningful contribution – not just to our business but to society as a whole. It expresses our love for our brands, the passion we have for our business, our care for one another and our optimism which keeps our aspirations and expectations high.
Togetherness is what defines us – we always stand up for one another, look to bring meaning to our everyday lives and contribute to the greater good of the world.
Happiness is what we spread with every bottle in the marketplace. Our happiness comes from within and it spreads – to our consumers, customers and partners as we share our love for our brands and our joy in life.
A better future as, every day, we are inspired to keep giving to our communities so we can grow together towards a sustainable future.