We’re a bottling partner of The Coca‑Cola Company and a member of the Coca‑Cola system, the most extensive soft drinks distribution system in the world.
The Coca‑Cola Company together with its 300 bottling partners – including Coca‑Cola HBC – form the Coca‑Cola system. The system creates value for both customers and consumers, which makes it unique among businesses. In Romania, the Coca‑Cola System consists of Coca‑Cola Romania, a subsidiary of The Coca‑Cola Company and Coca‑Cola HBC Romania (CCHBC). Our entire value chain generates locally a total added value of EUR 448 mil., the equivalent of 0.3% of the Romanian GDP.
Creating and meeting demand
Our partner, Coca‑Cola Romania, is responsible for creating demand, through strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research.
We, at Coca‑Cola HBC Romania, are in charge of meeting demand. We purchase concentrates, the bases for beverages and the syrups for the beverages production under the bottling contract concluded with The Coca‑Cola Company. We provide the bottling, distribution, sale and operational marketing for Coca‑Cola products.
We work closely with our partner, The Coca‑Cola Company, to serve the needs of our consumers as well as to strengthen the community where we operate. Together we provide them with a variety of choices, through our wide range of beverages and packaging solutions, to meet every taste and lifestyle. We encourage informed choices and apply responsible marketing strategies. We develop programs that contribute to community welfare.