Get to know our brand portfolio and the philosophy that stands behind it.
In Romania, we are the largest company in the beverages industry and second largest in FMCG. We produce, sell and distribute a wide variety of non-alcoholic drinks of the highest quality - including Coca‑Cola, the best-known and biggest-selling soft drink in history, Fanta and Sprite, but also juices, mineral water, tea, ready to drink coffee, energy drinks and coffee, in an increasingly wide range of packages.
Consumer relevance is a strategic priority of our business. This means we put great focus on meeting and exceeding consumer expectations, by offering the right products, in the right packs, through the right channels for the right occasion. To achieve this, we rely greatly on innovation in all aspects of our work – from the recipes we create, to the technology we use to produce and bottle our beverages.
With each of our brands, we offer variety, innovation and balance in terms of the choice of consumption so that today, our consumers can enjoy their favourite beverages, by choosing the products that suit them best depending on their caloric needs and lifestyle.
Our portfolio is structured by categories and classified by brands. Each category has its own market approach vision and all of them include brands that are easily recognised and benefit from an international branding strategy and a solid local positioning.