With a history of over 120 years of investment and innovation, a leader in Italy and other countries, Lavazza is the quality symbol for coffee in over 90 markets.

The Italian brand is present on the Romanian market for more than 15 years. As of October 16th, Coca‑Cola HBC Romania became the sole authorized distribution partner for Lavazza products on the local market, following a partnership agreement with Luigi Lavazza S.P.A.

Lavazza offers an exceptional experience for coffee lovers. Lavazza also means a family business with a successful history, driven by continuous innovation - starting from the creation of the concept of blending, to the first vacuum and tin pack and the machines that allow to prepare coffee with beans and capsule.


Pack of Lavazza Qualita Oro coffee | Cutie cu cafea Lavazza Qualita Oro


Our portfolio offers the Italian coffee enjoyment for every occasion and channel, with the following product variants:

  • Ground and roasted coffee
  • Beans
  • Capsules for vending machines
  • Coffee machines