About our commitments
We want to provide the right products, responsibly, and to promote healthy and active lifestyles.
The Coca‑Cola System – of which Coca Cola HBC is part – aims to achieve four key-commitments by 2020.
1. Offer low or no-calorie drink options in every market
To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated several drinks in our portfolio to contain less sugar and fewer calories – for example, Nestea with stevia (a herbal sweetener) now contains up to 30 percent less sugar and fewer calories, while the champion product in this respect is our new Coca‑Cola Zero Sugar.
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of our products clearly and transparently helps consumers make informed choices and manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.
In 2015, to support our transparency policy, we developed a platform called What Does a Coca‑Cola Contain?. The platform presents information on the ingredients of our products and independent studies from specialists, on the effect of our ingredients.
Additional information for our consumers are available through other channels, including our publications and our consumer call centre: Coca‑Cola Info Line 0800 080 800.
3. Help get people moving by supporting physical activity programmes in every country where we do business
We support a wide range of sports and fitness activities across the 28 countries in which we operate, working with government agencies, sports and nutrition experts and industry peers. We want to help people of all ages and abilities to reach their physical potential. In Romania, in 2015, 50,566 people participated in our sports projects and events: URBATHLON, SETS EPODE, SGIM EPODE.
4. Market responsibly, including no advertising to children under 12 anywhere in the world
Obesity is a global concern; we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.
This policy applies principally to television, radio and print but also to internet and mobile. We are also vehemently opposed to direct commercial activity in primary schools.