We promote health and wellness as we believe this is an important issue – both for our business and for the communities in which we work.
Products and ingredients
We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote active lifestyles and clearer labelling on packaging; this is supported by broader community engagement programmes focused on health and wellness.
By educating our consumers we empower them to make informed choices around which foods and drinks are most appropriate to meet their individual needs.
For example, a 250 ml serving of Coca‑Cola contains no more calories and sugars than the same amount of orange juice and fewer sugars than the same amount of apple juice. We help people make informed choices by providing guideline daily amounts on the label – a 250ml serving makes up 29 percent of an adult’s guideline daily amount of sugars – and by providing low and zero-calorie options.
The cornerstone of good nutrition and dietary habits is balance, variety and moderation. That is why we subscribe to the nutrition principle that all foods and drinks can have a place in a sensible, balanced diet when combined with regular physical activity.
Drinking appropriate quantities of liquids is essential for our physical and mental well-being.
Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.
Hydration is particularly important before, during and after exercise, as well as in hot weather. It’s also important to drink before becoming thirsty as this is already a sign of a certain level of dehydration.
All soft drinks help to keep us hydrated. Water content plays an important role in the proper functioning of our bodies by enabling hormones, nutrients and oxygen to circulate, regulating the body temperature, and assisting in the elimination of waste products and toxins.
Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.
Supporting active lifestyles
We take a leadership role in promoting healthier, more sustainable lifestyles to consumers and make sure that our products can be integrated into an active, healthy lifestyle consistent with a sensible, balanced diet and regular physical activity.
What’s more, we also support our people in living healthy and active lifestyles. This is more than just talk. We promote employee wellbeing with gym memberships, medical check-ups and the opportunity to take part in Coca‑Cola HBC and community sport and healthy living programmes across the countries in which we operate.
We have made a series of commitments to support this goal of helping people around the world to achieve a healthy, balanced lifestyle.