We are proud to share the most remarkable stories we build at every level of our work, together with our consumers, our partners and our community.

Growing stronger together. In Romania, for over 25 years

We are proud to share the most remarkable stories we build at every level of our work, together with our consumers, our partners and our community.
Growing stronger together. In Romania, for over 25 years
In 2017, we launched a campaign to communicate the The Socio-Economic Impact Study of the Coca Cola system in Romania. We targeted all our stakeholders and engaged them in the story behind the numbers: about our common development in the community we belong to, commitment, energy and, fundamentally, about people. We used dedicated events and productions to highlight the way we create value together and contribute to the local economy through the taxes we pay, the jobs we create – directly and throughout – the entire value chain. Our focus is on the importance of each link in the value chain, from the farmers who provide us with raw materials, to the final points of sale.

Find out more about our campaign, Growing stronger together. In Romania, for over 25 years

 

Expanding our roots. In Romania, since 1991

In June 2017, we revealed our most recent local investment, of EUR 7 million: a high-speed can line in our plant in Timisoara, with a maximum production capacity of 90,000 cans/hour. With a daily production capacity of 2 million cans, the new can line in the Coca‑Cola HBC Romania Timisoara plant is the fastest beverage bottling line  existing currently on the local market and has a high degree of last generation automation. We directed our communication efforts to highlighting the message in the most impactful way. We enrolled our stakeholders – local and central authorities, partners and media – on a journey behind the scenes of our operations, right in the Timisoara plant.

Find out more about the campaign concerning our investment made in Timisoara

 

Jaak Mikkel, General Manager of Coca-Cola HBC Romania, speaking at the launch event of high-speed can line in Timisoara plant| Jaak Mikkel, General Manager al Coca-Cola HBC Romania, vorbind la evenimentul de lansarea a liniei de producţie de mare viteză pentru îmbutelierea dozelor din fabrica din Timisoara
Inauguration event of high-speed can line in our Plant, in Timisoara, with the participation of HE Hans Klemm, Ambassador of the United States in Bucharest and central and local authorities

After Us

After Us is our flagship CSR platform, which reflects our commitment to conduct a responsible, trustworthy business. We launched the platform in 2016, to integrate our CSR programs and also initiatives coming from  the communities where we operate. After Us defines our philosophy on what we wish to leave as an inheritance for the future and the generations to come. We aimed to make a spectacular launch, generate engagement and firmly express our commitment to have positive impact on the community. The campaign received important recognition from prestigious awards galas.

 

 

 

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Our most recent project under the After Us platform is the eco-touristic rehabilitation of the Bigar waterfall. 

 

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Find out more about our platform, After Us, and our sustainability approach