National Association of Soft Drinks (ANBR) is a non-profit organization having the mission to correctly and consistently represent and support soft drink industry and its members’ legitimate interests. ANBR intends through its activities to contribute to the sustainability of soft drinks industry in Romania, increasing professionalism and ethical behaviour on the local market and continuously improving product quality and services offered by the industry representatives.
Through its activities, ANBR aims to be an active and responsible dialogue partner both for institutions involved in the soft drinks sector and for all those interested on the dynamics and concerns of this sector.
ANBR advocates for the imposition and maintenance of hygiene, food safety and quality standards required and implemented at European level, for correct information to consumers (including ingredients use) and for promoting responsible behaviour towards healthy lifestyle.
For further information: www.anbr.ro