We are committed to communicating about our activities in an open and frank way.
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'After Us, It's On Us to Collect' is the project that motivated us, this summer, to collect selectively. Now that fall is here, it's time to collect the rewards: the 16th edition of the Romanian PR Award Gala has brought us the biggest prize in the "Communication of environmental projects" category. We thank the approximately 615,000 people who have interacted with our campaign's messages and the separate collection solutions offered by our project. We also give thanks to our partners, GreenPoint, who have helped us implement these solutions.
Initiated in 2017, Youth Empowered responds to simple but very important needs of a large number of young people belonging to vulnerable categories: the lack of a job and the lack of opportunities for professional and personal development - said Irina Ionescu. Learn more about this program in her interview for Revista Piata.
This campaign highlights the people responsible for the story of Coca‑Cola HBC in Romania, which began over 26 years ago.
In the first year of implementation, Youth Empowered educational program, developed by Coca‑Cola HBC Romania in partnership with The Social Incubator Association, brought together more than 1,200 young Romanians, mostly from disadvantaged backgrounds. Starting this year, young people participating in the program will be able to attend training sessions through the available courses and the e-learning platform of the program, called DigiHub.
"For our Group, but also for Romania, the sustainability approach is very important as part of the business," said Irina Ionescu, Public Affairs & Communication Manager, Coca‑Cola HBC Romania in an interview for Biz Magazine.
We are committed together to make a difference in the community and we enjoy one more success as a team: our sustainability platform, After Us, has brought us the 1st place for Community Support, at the sixth edition of the Romanian CSR Awards Gala. Furthermore, this year's special CSR Leader distinction was awarded to Irina Ionescu, the company’s Public Affairs and Communication Manager.
The company commits to continue promoting and implementing diversity and non-discrimination principles, inclusion and equality of chances inside and outside the company, serving as an example of good practice for other companies or organizations.
Coca‑Cola HBC announces the Serbian native Jovan Radosavljevic as the new General Manager of Coca‑Cola HBC Romania, starting May 1st. Currently, he leads the operations of Pivara Skopje, a joint venture between Coca‑Cola HBC & Heineken in FYROM.
Jaak Mikkel, currently General Manager for Coca‑Cola HBC Romania will - at the same time - take over the position of General Manager for Coca‑Cola HBC Poland.
At Coca Cola HBC, we support sustainability at every level of our activity. Our performance in the field has been recognized once again this year, when we have secured a position on the Supplier Engagement Leader Board compiled by the CDP, the leading non-profit environmental disclosure platform.
Responding to the increasingly complex expectations of Romanian employees is not an easy challenge. However, Coca‑Cola HBC Romania ranks 5th among the most admired and wanted employers in Romania, according to BrandHive, a recent study conducted by Unlock Market Research, and is the only FMCG employer in top 10.