Bucharest, July 6th, 2016 – Coca‑Cola HBC Romania, the largest non-alcoholic beverages company on the local market, with the support of the ViitorPlus Association and of the ‘Cheile Nerei-Beusnita’ National Park Administration, will launch a major project, whose key objectives include exploring the local tourism potential and preserving the natural landscape in the Bigar Waterfall area. This project was driven by a group of employees at Coca‑Cola HBC Romania in Timisoara, who approached the company with a proposal for funding. The idea to develop the Bigar Waterfall area - renowned for its beauty - fits perfectly within the recently inaugurated Dupa noi platform, through which Coca‑Cola HBC plans to increase awareness about the importance of our legacy and the significance of embracing a more responsible lifestyle, which we can pass onto the next generations.
Starting with July 6th 2016 and for a period of several months, the Bigar Waterfall area will undergo extensive ecotourism improvements, which provides non-destructive and sustainable solutions for the environment.
This project will include the development of a coherent and integrated tourist route, beginning with the access way into the Bigar Waterfall area and continuing with the other tourist attractions nearby.
The main rehabilitation works will focus on:
- setting up a footpath from the parking lot and leading to the entry into the National park, along DN57b
- setting up an access way from the Park entry to the foot of the Waterfall;
- building a pass to the Bigar Cave, located near the Waterfall;
- placing information signs and ecological trash bins in the area; setting up markings and rest areas.
Only natural materials, with a low environmental impact, such as gravel or wood, will be used for construction works.
The entire ecotourism project was developed by the Coca‑Cola HBC Romania team in Timisoara, stemming from Silviu Calotă, Sorin Giurescu and Viorel Picioruş’s wish to make the best of the area’s tourism potential, while preserving its natural environment. This initiative is part of a larger internal project promoted by Coca‑Cola HBC Romania entitled “I’m making the change in my community”, whose goal is to encourage team members to generate solutions able to meet the needs of their local communities. “I’m making the change in my community” is a contest between Company employees for the promotion of social responsibility programs.
The entire project is implemented via the DupaNoi.ro platform, which incorporates all the social responsibility programs supported by Coca‑Cola HBC Romania at local level and which aims at inspiring as many as possible to leave behind a better world, by conserving natural resources and promoting the values, stories and places in Romania.
About the Bigar Waterfall
Located in the Miniș Valley in Caraș-Severin County—halfway between the towns of Anina and Bozovici, on DN 57B—the Bigar Waterfall is a true natural monument and a valuable tourist attraction in Romania. Moreover, in 2013, the international specialty press nominated the Bigar Waterfall as the world’s most beautiful and unique waterfall.
About Coca‑Cola HBC Romania
Coca‑Cola HBC is one of the leading bottlers of The Coca‑Cola Company, with sales of more than 2 billion unit cases. It has a broad geographic footprint with operations in 28 countries, serving a population of approximately 589 million people. Coca‑Cola HBC offers a diverse range of non-alcoholic ready to drink beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca‑Cola HBC is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting its business in ways that protect and preserve the environment and contribute to the socio-economic development of the local communities.
Coca‑Cola HBC is the leader if the soft drinks industry in the Dow Jones Sustainability Index (both globally and in Europe) and is at the same time included in the FTSE4Good Index. In Romania, like in all other countries where it runs its business, Coca‑Cola owns and operates under its own system, including all necessary links in the production and distribution of the products to the consumers. In Romania, the system consists of Coca‑Cola Romania (subsidiary of The Coca‑Cola Company, owner of the trade marks) and his partner Coca‑Cola Hellenic (CCH Romania, bottling and distributing Coca‑Cola products under license from The Coca‑Cola Company in Romania). For more information regarding the company please visit the websites www.coca-colahellenic.com and www.thecoca-colacompany.com.
About ViitorPlus Association
ViitorPlus is a non-profit organization that has been carrying out, since 2006, various sustainable development projects, focusing on education and awareness, recycling, manufacture of garments from natural fabrics, equipping social objective with solar collectors. These projects contribute to solving certain social and environmental issues in various counties throughout the country, i.e. Brasov, Caraș-Severin, Constanța, Călărași, Prahova, Sibiu, Sălaj or in Bucharest. Some of the organization’s best known projects, recognized in several national and international competitions, are: "The Canvas Workshop", "La Recyclette”, „ecOprovocarea" or "The Recycling Map ". ViitorPlus’s vision: "To rediscover together our connection with nature and invest in what we’re leaving behind ". For more information, visit our website: http://www.viitorplus.ro