Bucharest, November 28th, 2016 – At the beginning of October, Coca‑Cola Romania launched, in premiere, Coca‑Cola Lime, the lime variant of the most loved and sold soft drink in the world. The product, specially developed for the local market and available in Romania only, entered the market with a bold attitude, targeting especially out of the pattern people, who express themselves in an unconventional manner and assume their nonconformism.
Coca‑Cola Lime went beyond confirming the companies expectations. It has surpassed them. Romanian consumers received with enthusiasm the launch of the new Coca‑Cola variant and have rapidly embraced the „lime” spirit. The remarkable success which Coca‑Cola Lime enjoys has exceeded all estimations, which makes the product currently unavailable in 1.25L and 2L packages.
„Coca‑Cola Lime has surprised consumers with its refreshing flavor and it has also surprised us by the speed with which it sells. Today is, indeed, rather hard to find Coca‑Cola Lime, in other packages than 250 ml, 330 ml and 500 ml. The product was specially created for consumers in Romania and we are very happy with the authentic reaction it generated. Currently, we are doing everything in our powers to bring Coca‑Cola Lime, in all its packaging versions, back on the stores’ shelves, as soon as possible. We thank all Romanian consumers and we promise that this situation is temporary.” - declares Jaak Mikkel, General Manager Coca‑Cola HBC Romania.
Coca‑Cola Lime was developed for the Romanian market, at the request of the local team, with the goal to meet Romanian consumers’ preferences and current consumption trends. The estimations of the Coca‑Cola Romania team were confirmed and even exceeded. Until the half of December, Coca‑Cola Lime consumers can enjoy this beverage in the following packages: 250 ml (returnable glass bottle), 330 ml (non-returnable glass bottle and can) and 500 ml (PET).
Coca‑Cola estimates that, in the second half of December, Coca‑Cola Lime will be available at national level, in all packaging versions.
About Coca‑Cola HBC Romania
Coca‑Cola HBC is one of the leading bottlers of The Coca‑Cola Company, with sales of more than 2 billion unit cases. It has a broad geographic footprint with operations in 28 countries, serving a population of approximately 589 million people. Coca‑Cola HBC offers a diverse range of non-alcoholic ready to drink beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca‑Cola HBC is committed to promoting sustainable development to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting its business in ways that protect and preserve the environment and contribute to the socio-economic development of the local communities.
Coca‑Cola HBC is the leader if the soft drinks industry in the Dow Jones Sustainability Index (both globally and in Europe) and is at the same time included in the FTSE4Good Index. In Romania, like in all other countries where it runs its business, Coca‑Cola owns and operates under its own system, including all necessary links in the production and distribution of the products to the consumers. In Romania, the system consists of Coca‑Cola Romania (subsidiary of The Coca‑Cola Company, owner of the trade marks) and his partner Coca‑Cola Hellenic (CCH Romania, bottling and distributing Coca‑Cola products under license from The Coca‑Cola Company in Romania).For more information regarding the company please visit the websites www.coca-colahellenic.com and www.thecoca-colacompany.com.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca‑Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca‑Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.
Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.
For more information, visit Coca‑Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca‑Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.