Bucharest, March 18, 2013 - Dorna, Mega Image and Green Revolution are launching today the second season of the largest environmental education project in Romania - Green Bee.

Green Bee project is developed for children aged 6-14 years and aims to change their attitudes towards the environment through an interactive approach to ecology.Project Green Bee is based on the learning technique “learn through play” and gives the children the opportunity to gain knowledge about ecology and to develop skills regarding the responsibility towards the environment in an attractive and interesting way, through an imaginary journey into space with the help of the Bee Green ship located in Parcul Tineretului.

This year theGreen Bee project will run from March to August and will bring a number ofsurprises, challenges and competitions, for both children and schools in the Bucharest – Ilfov area.

"Project Green Bee is very attractive for theDorna brand, for which the environment protection is an important part of itsbusiness strategy. The decision to get involved in this project since last yearwas auspicious. The project has generated significant results in just a fewmonths of activity (11,000 children from Bucharestwere involved in our interactive environmental education programs). We further intend,through this project, along with our partners at Mega Image and Green Revolution Association, to help change attitudes towards the environment,encouraging children to behave responsibly since the first years of their life.". Andreea Dragan, Marketing Activation Manager Dorna & Poiana Negri, Coca‑Cola Romania.

“We are delighted to be partners of the project Green Bee in 2013, as environmental and educational programs on thistopic are an important part of the sustainability strategy adopted by the Mega Image Company. Project Green Bee brings us closer to our customers and their children and we hope to get as many cadets as possible into the spaceship this year. ", said Raluca Alexandrescu - Mega Image Marketing Manager.

”Educating children in being responsible towards the environment is an important component of sustainable development.Last year over 11,000 children have participated in the Green Bee and learned how important it is to protect our environment. This result encourages us to continue and develop the journey started last year, involving a large number of teachers and educational institutions in Bucharestand surroundings. ", said Raluca Fiser - Green Revolution Association President.


Eco School Green Bee

In 2013 GreenBee project will address both children and educational institutions where they are studying, through a competition after which an "Eco School GreenBee" will be designated.

The competition takes into account three tests:

  • Administrative measures taken by the educational institution to protect the environment
  • Educational programs conducted in schools and participation of students in creative workshops organized within the Green Bee project
  • Participationin ecologic volunteer programs and eco competitions.

For the last testwill be taken into account both the student participation in the space travel on the ship Green Bee, and their involvement in contests: "The scale modelof Green Bee ship" "Hero for a Day" and "Eco Astronaut Costume."

The ceremony awards for participating schools and students will take place at the first ecofestival dedicated to children - Eco Heroes Festival, in June this year. Fulllist of awards and competition rules can be found on the official website www.green-bee.ro and the project’s Facebook page.


Green Bee spaceship

With the start of the competition "Green Eco School Bee", the spaceship from Parcul Tineretului will also be ready for takeoff. Its crew, Captain Raxo and mate Noni, awaits the small explorers every day between 10:00 - 18:00.

 

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About Coca‑Cola System

In Romania,as in all countries where it operates, Coca‑Cola owns and runs based on proprietary system, including all the links necessary for products production and distribution to consumers. The system consists of Coca‑Cola Romania (subsidiary of The Coca‑Cola Company,trademark owner) and his partner Coca‑Cola HBC Romania, which bottles and distributes Coca‑Cola products in Romania under license from The Coca‑Cola Company. Dorna is one of the leading brands of mineral water in Romania, part of Coca‑Cola Romania portfolio since its acquisition in 2003. Throughout its history, Dorna was marked by bold and unique marketing campaigns exploring, besides the functional attributes of the brand, the emotional side generated by being close to nature. In the future, Dorna wants to be not only a trend-setter in terms of innovation in communication, but also a pioneer of environmental protection.


About Mega Image

Founded in 1995, Mega Image is the largest supermarket chain in Romania with a network of 139 supermarkets in Bucharest, Constanta, Ploiesti, Pitesti, Brasov, Targoviste and other cities, under the brands Mega Image (115) and Shop & Go (24 ). Part of the Delhaize Group's, Mega Image aims to provide, every day,quality services and a nutritious assortment of products, healthy and safe, and also affordable.


About Green Revolution

Green Revolution is the first urban ecology NGO in Romania focused on implementing measures underlying the building of green cities. Through its projects, the Green Revolution promotes and supports: environmental education and respect next to the environment, selective collection of packaging waste, environmental and economic transport facilities and solutions, adoption of environmentally responsible behavior among authorities, private companies and State, protecting and extending green areas inside and outside cities as well as healthy eco living.