Caras-Severin, 25 May 2017 - The ecotourism improvement process has been completed. The project is part of the sustainability platform DupaNoi.ro

Coca‑Cola HBC Romania, with the support of the ViitorPlus Association, the CON-A company, the Bozovici City Hall and the Cheile Nerei-Beusnita National Park Administration, announces the completion of the ecotourism improvement works in the Bigar Waterfall area, nominated in 2013 as the world’s most beautiful and unique waterfall*. The idea of the project belongs to the Coca‑Cola HBC employees from the Timisoara plant, who have noticed the area’s potential and wished for an easier and safe access to the bottom of the waterfall. The total amount of the funds granted for the project is approximately EUR 140,000. The improvement project contributes to the protection of the natural setting and the capitalization on the area’s tourism potential.

In Romania, there are so many treasures, unique places, such as the Bigar Waterfall, that need us to protect them and to spread their story. The fact that the idea started from our coworkers in Timisoara brings us great joy and once again proves our company’s promise, that we are always careful what we leave after us. A very dear project for the Coca‑Cola HBC Romania team, a project in which we believed and enthusiastically got involved in from the beginning – one must be at the bottom of the waterfall in order to admire its beauty and uniqueness. We have assigned a great deal of time, energy and resources and here we are, at the end. In this case, however, the end and the beginning overlap – it’s like this waterfall’s story is starting off again, on the right foot. We are honored that we were able to contribute, so that the story of the Bigar Waterfall can reach more people, easier”, declared Irina Ionescu, Public Affairs & Communications Manager Coca‑Cola HBC Romania.

The entire project was managed by the ViitorPlus Association, the non-governmental organization that got involved since the beginning and supervised every phase – consultancy, design, endorsement and execution. Initiated in July 2016, the ecotourism improvement works targeted the development of a coherent tourist route - starting with the access to the Bigar Waterfall area and continuing with the other tourist attractions near it. Almost 10 months later, visitors can enjoy the project’s outcomes. 

Main rehabilitation projects performed in the area: 

  • setting up a footpath between the parking lot and the entry into the National park, along DN 57B;
  • setting up an access road from the entry into the Park and the building of a platform, facilitating the access to the bottom of the waterfall;
  • setting up areas and pathways between the waterfall and the spring, and the building of a pass to the Bigar Cave, located near the waterfall;
  • placing information signs, ecological trash bins, warning markings and rest areas in the area.

 

Since its incorporation, the ViitorPlus Association has developed sustainability projects with long term impact and relevant for Romania. Thus, we gladly accepted to get involved in managing this initiative. The Bigar Waterfall area is of particular beauty, and deserves to be made the most of, for the tens of thousands of tourists who go there each year and are able to rediscover our deep connection with nature. This was an exceptionally challenging project, that lasted 3 years, but we’re proud to have completed it properly, particularly as this is a successful example of partnership between public, private organizations and an NGO.” declared Teia Ciulacu, Chairwoman of the ViitorPlus Association.

The entire operation is performed under the platform DupaNoi.ro, which includes all the social responsibility initiatives supported by Coca‑Cola HBC Romania at local level, and proposes to inspire as many people as possible to leave behind a better world, by protecting natural resources, promoting values, stories and places in Romania. Find out more about the DupaNoi.ro platform by watching the manifest video, and by visiting the platform’s websiteFacebook and Instagram page.

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About the Bigar Waterfall

Located in the Minis Valley in Caras-Severin County—halfway between the towns of Anina and Bozovici, on DN 57B—the Bigar Waterfall is a true natural monument and a valuable tourist attraction in Romania. Moreover, in 2013, the international specialty press nominated the Bigar Waterfall as the world’s most beautiful and unique waterfall.

 

About Coca‑Cola HBC Romania

Coca‑Cola Hellenic is one of the leading bottlers of the Coca‑Cola Company, with sales of more than 2 billion units. The company has a broad geographic footprint, with operations in 28 countries, serving a population of approximately 590 million people. Coca‑Cola HBC offers a diverse range of non-alcoholic beverages in the sparkling, juice, water, energy, tea and coffee categories. Coca‑Cola HBC promotes sustainable development, creating value for its business and for the society where it operates. For this purpose, the company provides products that meet the diverse needs of consumers, at the same time encouraging an open work environment, conducting its business in ways that protect and preserve the environment and contribute to the socio-economic development of the local communities. Coca‑Cola HBC is the leader of the soft drinks industry in the Dow Jones Sustainability Index (both globally and in Europe) and is at the same time included in the FTSE4Good Index. In Romania, like in all other countries where it runs its business, Coca‑Cola owns and operates under its own system, including all necessary links in the production and distribution of the products to the consumers. In Romania, the system consists of Coca‑Cola Romania (subsidiary of The Coca‑Cola Company, owner of the trade marks) and its partner Coca‑Cola Hellenic, called Coca‑Cola HBC Romania, bottling and distributing Coca‑Cola products under license from The Coca‑Cola Company in Romania. For more information regarding the company please visit the websites www.coca-colahellenic.ro and www.thecoca-colacompany.com. 

 

About the ViitorPlus Association

ViitorPlus is a non-profit organization that has been carrying out, since 2006, projects related to education and awareness, recycling, manufacture of garments from natural fabrics, forestation, equipping of social objectives with manufactured solar collectors, projects that contribute to solving certain social and environmental issues from various counties throughout the country, such as Brasov, Caras-Severin, Constanta, Calarasi, Prahova, Sibiu, Salaj or Bucharest. Some of the organization’s best known projects, recognized in several national and international competitions, are: "The Canvas Workshop", "Recicleta", "ecOprovocarea", "Adopt a tree" or "The Recycling Map". The ViitorPlus vision: "We rediscover together the connection with nature and invest in what we leave behind". For more information, visit our webpage: www.viitorplus.ro

 

*The World Geography awarded Bigar Waterfall the first place in the top of the most beautiful and unique waterfalls in the world.