The Coca‑Cola System in Romania is supporting the biggest amateur cycling tour, “Red Bicycle”, organised in Bucharest, on April 11. 450 winners of the “Red Bicycle” competition are attending this tour together with many other bicycle owners who wish to support an active lifestyle and a cleaner environment.
The “Red Bicycle” cycling tour is a project supported by the Coca‑Cola System in Romania, in partnership with the Romanian Federation for Cycling and the Romanian Police. This project is part of “Capital grows green”, a one-month programme, organised by the Green Report Association under the auspices of the Bucharest City Hall. The overall goal of this programme is to persuade Bucharest’s inhabitants to have a more active, greener and balanced lifestyle.
To promote the cycling tour and encourage participation, the Coca‑Cola System in Romania offered 450 bicycles, helmets, as well as elbow and knee pads, through a promotion organised between March 30 – April 11, 2009. More than 3,000 people registered on a dedicated website at www.bicicletarosie.ro to win a bicycle.
“Being physically active and doing sports achieves much more than just burning off more calories. It improves fitness to help maintain health and mental well-being and stimulates our metabolism over time so that it becomes easier to maintain a healthy weight.” said nutritionist Lygia Alexandrescu, University Lecturer at the Faculty of Physical Activity and Sport.
“As a Company, we care about people’s health and well-being and want to make a positive difference in people’s lives, both physically and emotionally,” added Dragos Militaru, Market Operations Director, Coca‑Cola South and Eastern Europe Business Unit. “We aspire to help people live active, healthy lifestyles through the beverages we produce and how we market them, the nutritional information we provide and our support of programmes that encourage active living.”
An active life is essential for physical and mental well-being. The Coca‑Cola System in Romania constantly supports numerous sporting events and initiatives that provide opportunities for individuals to engage in physical activities. By supporting the cycling tour, the Coca‑Cola System in Romania continues its promise to promote physical activity and healthy lifestyles.