This campaign highlights the people responsible for the story of Coca‑Cola HBC in Romania, which began over 26 years ago. We want all of our consumers and partners to learn about all the efforts behind our products and the way they travel to the homes of those who enjoy it. The campaign will be supported by punctual projects and a new visual identity to present the stories of people in Coca‑Cola HBC Romania.

In September, we launched our first employer branding campaign, under the slogan "People are our Secret Ingredients". The employer branding communication focuses on promoting the success and the diversity of our employees, as an integral and indispensable part of the company.

"We are one ambitious family that supports all of its members - every victory belongs to the entire team and is due to each of our over 1,500 colleagues. We are proud of the success of our teams, our commitment to sustainability and diversity and the support we offer to the communities we live in and work in. The campaign celebrates the very philosophy of Coca‑Cola HBC Romania: each member of the team is the ingredient that strengthens our position on the market, "said Mihaela Ionita, Country HR Manager at Coca‑Cola HBC Romania.

This campaign puts into the spotlight the stories of our employees, their performances and involvement and aims to discover new talents. The campaign will be supported by punctual projects and a special visual identity.

The employer branding campaign will benefit from extensive communication, both internally and externally, including Facebook and the new Instagram account that will present the people, values ​​and stories behind Coca‑Cola HBC Romania.