Our commitments

About our commitments

We want to provide the right products, responsibly, and to promote healthy and active lifestyles.

The Coca‑Cola System – of which Coca Cola HBC is part – aims to achieve four key-commitments by 2020.

1. Offer low or no-calorie drink options in every market

To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated several drinks in our portfolio to contain less sugar and fewer calories – for example, Nestea with stevia (a herbal sweetener) now contains up to 30 percent less sugar and fewer calories, while the champion product in this respect is our new Coca‑Cola Zero Sugar.

2. Provide transparent nutritional information, featuring calorie information on the front of all our packages

Communicating the calorie values of our products clearly and transparently helps consumers make informed choices and manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.

In 2015, to support our transparency policy, we developed a platform called What Does a Coca‑Cola Contain?. The platform presents information on the ingredients of our products and independent studies from specialists, on the effect of our ingredients.

Additional information for our consumers are available through other channels, including our publications and our consumer call centre: Coca‑Cola Info Line 0800 080 800.

3. Help get people moving by supporting physical activity programmes in every country where we do business

We support a wide range of sports and fitness activities across the 28 countries in which we operate, working with government agencies, sports and nutrition experts and industry peers. We want to help people of all ages and abilities to reach their physical potential. In Romania, in 2015, 50,566 people participated in our sports projects and events: URBATHLON, SETS EPODE, SGIM EPODE.

4. Market responsibly, including no advertising to children under 12 anywhere in the world

Obesity is a global concern; we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.

This policy applies principally to television, radio and print but also to internet and mobile. We are also vehemently opposed to direct commercial activity in primary schools.

Health

We promote health and wellness as we believe this is an important issue – both for our business and for the communities in which we work.

Products and ingredients

We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote active lifestyles and clearer labelling on packaging; this is supported by broader community engagement programmes focused on health and wellness.

By educating our consumers we empower them to make informed choices around which foods and drinks are most appropriate to meet their individual needs.

For example, a 250 ml serving of Coca‑Cola contains no more calories and sugars than the same amount of orange juice and fewer sugars than the same amount of apple juice. We help people make informed choices by providing guideline daily amounts on the label – a 250ml serving makes up 29 percent of an adult’s guideline daily amount of sugars – and by providing low and zero-calorie options.

The cornerstone of good nutrition and dietary habits is balance, variety and moderation. That is why we subscribe to the nutrition principle that all foods and drinks can have a place in a sensible, balanced diet when combined with regular physical activity.

Hydration

Drinking appropriate quantities of liquids is essential for our physical and mental well-being.

Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.

Hydration is particularly important before, during and after exercise, as well as in hot weather. It’s also important to drink before becoming thirsty as this is already a sign of a certain level of dehydration.

All soft drinks help to keep us hydrated. Water content plays an important role in the proper functioning of our bodies by enabling hormones, nutrients and oxygen to circulate, regulating the body temperature, and assisting in the elimination of waste products and toxins.

Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.

Supporting active lifestyles

We take a leadership role in promoting healthier, more sustainable lifestyles to consumers and make sure that our products can be integrated into an active, healthy lifestyle consistent with a sensible, balanced diet and regular physical activity.

What’s more, we also support our people in living healthy and active lifestyles. This is more than just talk. We promote employee wellbeing with gym memberships, medical check-ups and the opportunity to take part in Coca‑Cola HBC and community sport and healthy living programmes across the countries in which we operate. 

We have made a series of commitments to support this goal of helping people around the world to achieve a healthy, balanced lifestyle.

Nutritional information

We believe people should see clear, transparent nutritional information on the front of all our packaging.

Balance and moderation are the key to a healthy diet. We aim to give people the information they need to make the appropriate choices to live an active, healthy lifestyle.

As a result of industry self-regulation announced in 2007, our products in Europe carry Guideline Daily Amounts (GDA) to help people understand the exact contribution a specific drink makes to their daily intake of energy (calories) and sugars.

Our front-of-pack labels clearly show calorie, sugar, fat, saturated fat and salt content, both as absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet.

We also clearly label no- and low-calorie drinks on the front of the packaging, so people can identify them more easily. We also highlight the lack of artificial flavours, colours and preservatives.

Furthermore, we never stop educating and motivating consumers to embrace healthier nutrition through various campaigns.

Our partner in the Coca‑Cola system, The Coca‑Cola Company, is also committed to providing factual, substantive and understandable nutrition information on the products we produce and distribute.

Responsible marketing

We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.

At Coca‑Cola HBC, our marketing philosophy considers the best interest of the communities in which we operate. We believe that responsible marketing is a core issue for our economic, environmental and social impacts – it enables us to foster community trust and align our products with what consumers prefer. 

Our marketing programmes fully comply with marketing communication laws, standards and voluntary codes – this includes advertising, promotions and sponsorship.

We take great care to market responsibly and to promote healthy and active lifestyles.

Honouring the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect the role of parents and caregivers to make the appropriate choices for their children by not marketing directly to children under 12 and we are working with third-party distributors to adhere to the same commitments.

Our commitment to responsible marketing also includes helping to develop industry codes of practice, such as the commitments of the Union of European Soft Beverages Associations (UNESDA). 

To maximise transparency and accountability, we monitor how we perform against our external commitments through third-party audits. These confirm outstanding compliance (between 90 and 100 percent). This has brought about many tangible outcomes which encourage us to press on with our efforts.