'After Us, It's On Us to Collect' is the project that motivated us, this summer, to collect selectively. Now that fall is here, it's time to collect the rewards: the 16th edition of the Romanian PR Award Gala has brought us the biggest prize in the "Communication of environmental projects" category. We thank the approximately 615,000 people who have interacted with our campaign's messages and the separate collection solutions offered by our project. We also give thanks to our partners, GreenPoint, who have helped us implement these solutions.
Initiated in 2017, Youth Empowered responds to simple, but very important needs of a large number of young people belonging to vulnerable categories: the lack of a job and the lack of opportunities for professional and personal development - said Irina Ionescu. Learn more about this program in her interview for Revista Piata.
This campaign highlights the people responsible for the story of Coca‑Cola HBC in Romania, which began over 26 years ago.
Coca‑Cola HBC Romania will be present at Untold festival with solutions for separate waste collection. The latest project within the sustainability platform, After Us, encourages you to collect separately at the festival, from July 2nd to July 5th, using three simple solutions: store the waste at the Eco-Island, using the plastic collection points inside the festival or the Photo Collector – where you can collect separately and take a photo on the spot.
"For our Group, but also for Romania, the sustainability approach is very important as part of the business," said Irina Ionescu, Public Affairs & Communication Manager, Coca‑Cola HBC Romania in an interview for Biz Magazine.
In the first year of implementation, Youth Empowered educational program, developed by Coca‑Cola HBC Romania in partnership with The Social Incubator Association, brought together more than 1,200 young Romanians, mostly from disadvantaged backgrounds. Starting this year, young people participating in the program will be able to attend training sessions through the available courses and the e-learning platform of the program, called DigiHub.
Our Sustainability Platform, After Us, has brought us another important recognition: 1st place for Community Support, at the Romanian CSR Awards Gala. Furthermore, this year's ‘CSR Leader’ distinction was awarded to Irina Ionescu, the company’s Public Affairs and Communication Manager. The success belongs to our team and to each and every one who supports us in leaving a better world After Us. Thank you for helping us take the story of After Us further!
The company commits to continue promoting and implementing diversity and non-discrimination principles, inclusion and equality of chances inside and outside the company, serving as an example of good practice for other companies or organizations.
We are committing to new sustainability targets for 2020 to reinforce the sustainable growth of our business and inspire a better future.
We are the largest company in the beverages industry and second largest in FMCG. We produce and bottle locally, distributing beverages of The Coca‑Cola Company in Romania and in ten other countries in the region. Find out more about Coca‑Cola HBC Romania.
Our strong and relevant presence on the local market is visible in your local shops and restaurants, but also with a glance at the key-figures that summarize our local impact.