Coca‑Cola HBC Romania is the Ambassador of Sustainability at the 2016 ’Open Your Culture’ Embassies Festival

The awarding was granted for the After Us project – Coca‑Cola HBC Romania’s most complex and newest sustainability platform, which will integrate the company’s initiatives, as well as the community’s programs.

’After Us’ reflects Coca‑Cola HBC Romania’s philosophy - to do everything possible in order to leave behind a better world - through its environment and resources protection efforts, through promoting the values, the traditions, the stories and the special places in Romania. The platform aims to inspire as many people as possible to become aware of the importance of what they leave after themselves, to adopt a responsible lifestyle and to pass it on to future generations.

The Sustainability Ambassador recognition complements the one received at the beginning of 2016, when Coca‑Cola HBC Romania was appointed the most responsible company in Romania, according to the 2015 Romanian CSR Index*.

In the following period, between August 29th and September 4th, After Us invites all the participants in a journey towards better & beautiful sides, to discover how valuable the things we leave after us are:

  • August 29th – September 4th , Bucharest National Theatre – Land of Dornas Photo Exhibition
  • August 31st – September 3rd , Romanian Peasent Museum – Video projections of the manifesto movie
  • September 2nd – September 4th, Romexpo – Activation for public

You can find out more about the project by accessing the platform’s websiteFacebook or Instagram pages.

* The study is a premier for Romania, having been conducted by an independent consultancy agency (The Azores), which analysed the top 100 companies in Romania. You can access the study here.