After 26 years in the Coca-Cola System and 6 years at the head of operations in Romania, Jovan Radosavljevic accepts a new challenge, continuing his professional path in a different business field. Jovan joined Coca-Cola HBC in 1998, holding roles such as Sales Director in Romania (2013) and General Manager in North Macedonia (2016). In 2018 he returned to Romania, a country to which he is deeply attached, as General Manager for Coca-Cola HBC Romania. Under his coordination, the company consolidated its position as the leader of the local beverage industry and the largest exporter in this sector, developing the new divisions of Coffee & Premium Spirits, as well as strategic partnerships such as the association with HEINEKEN Romania in the online B2B platform, Stockday, and investing over 1 billion RON in increasing production capacity. During his tenure, Coca-Cola HBC Romania successfully adapted to the challenges generated by the pandemic and other external pressures on the local business and achieved, in the years that followed, notable performances, under the long-term growth strategy that Jovan oversaw.
At the same time, under Jovan Radosavljevic's mandate, Romania stood out as an innovative market, always among the first countries in the Coca-Cola HBC Group to adopt pioneering initiatives. Thus, in 2023, Romania was the second country in the Group to implement an innovative technology aimed at producing recycled PET internally, in the company’s Ploiesti plant. This investment allowed the company to transition the entire PET packaging portfolio to 100% rPET (recycled PET ), as fundamental steps towards a circular packaging economy. Therefore, Jovan Radosavljevic made a solid contribution to the implementation of Coca-Cola HBC's sustainability agenda, during this time, the company consolidating its position as a local sustainability leader (Romania CST Index – 2016-2023). Coca-Cola HBC Romania acted as leader of the local beverage industry, advocating and supporting the development and implementation of the Deposit-Return System, the largest circular economy project in the country, that offers the optimal solution for efficient collection and recycling. Jovan has served as Chairman of the Supervisory Board of RetuRO SGR. Also, starting with 2018, Jovan was elected member of the AmCham board, and Chair of Environmental Committee, overseeing sustainability agenda and overall business environment advocacy priorities.
Jovan fostered performance, team spirit and a strong culture of diversity at Coca-Cola HBC Romania, the company being recognized, in the last three years, as "The most desired employer in FMCG" (Catalyst Solutions) and receiving numerous awards for programs and initiatives dedicated to organizational culture.
