Coca‑Cola HBC Romania launches the “After Us” platform, which will integrate all its sustainability initiatives

Coca‑Cola HBC Romania, the biggest company on the local market in the soft drinks industry, launches the “After Us” platform, which will integrate the company’s initiatives, as well as the community programs. “After Us” reflects the company’s philosophy - to do everything possible to leave behind a better world - through its environment and resources protection efforts, through promoting the values, the traditions, the stories and the special places in Romania. The platform aims to inspire as many people as possible to be aware of the importance of what they leave after themselves, to adopt a responsible lifestyle and to pass it on to future generations.

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After Us was born from our need to define ourselves, as humans, on one hand, but also as producers and bottlers of soft drinks and mineral waters, on the other hand. We followed our goal, to inspire a better future, to spread happiness and to unite people. This goal exists to guide us and to remind us why we are here and what we truly stand for. We are positive that one of the things that unite us is realizing that we are what we leave after us.

Irina Ionescu Public Affairs & Communication Manager, Coca-Cola HBC Romania

The “After Us” project takes off with Țara Dornelor, a very special place for Coca‑Cola HBC, firstly because it is one of the few places in our country where the natural environment has survived untouched and the people are authentic – authenticity also being one of our company’s values – and secondly because it is the place of origin of the water used for Dorna, Dorna Izvorul Alb and Poiana Negri. In Țara Dornelor, more precisely in Poiana Negri, the company owns the mineral water bottling company. Over 150 Coca‑Cola HBC employees and their families live here.

It seemed natural to offer something back to this area, as well as to the people living here and playing their part in preserving its authenticity. Looking beyond promoting this place and the wonderful stories we have discovered here, we work on specific projects which will help with the development of the local community.

Irina Ionescu Public Affairs & Communication Manager, Coca-Cola HBC Romania

The strategy for the “After Us” platform aims at creating content to promote the area, the people, the traditions and the crafts found in Țara Dornelor, as well as to encourage a responsible, environment friendly lifestyle. Țara Dornelor is just the first step. In the future, the platform will also include other episodes in the “After Us” series.

The stories found so far in Țara Dornelor can be found on the “After Us” website, in the and sections.

You can find out more about the project watching the manifesto video or accessing the platform’s websiteFacebook or Instagram pages.

Coca‑Cola HBC Romania has been investing for over 15 years in the local communities where it operates, contributing to their durable development and reducing the impact on the environment. At the beginning of 2016, Coca‑Cola HBC Romania has received the recognition for the most responsible company in Romania.

The analysis which places Coca‑Cola HBC Romania on the first place in the top of the most responsible companies on the local market, România CSR Index 2015*, has taken into consideration the European Directive 2014/95, the GRIG4 Reporting Guidelines and the Dow Jones Sustainability Index, which are the most complex reporting tools for CSR at a global level.

Coca‑Cola HBC is one of the first multinational companies investing in Romania, entering the local market in 1991. Ever since the beginning, it has proven itself as a true partner, evolving together with the community.

The company’s goal is to identify the situations where it can make a difference and get involved, together with trustworthy partners: various NGOs, with solid portfolios of successful projects in numerous fields. Because social responsibility is part of the global Coca‑Cola HBC strategy, in September 2015, the Dow Jones Sustainability Index has confirmed, for the second year in a row, the global leadership position of Coca‑Cola HBC AG in the soft drinks industry. For more details about the sustainability projects in this regard and the results of our initiatives, we invite you to check out our Sustainability Report.

*The study is a premier for Romania, having been conducted by an independent consultancy agency (The Azores), which analysed the top 100 companies in Romania. You can access the study here.