Language
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Site Selector

Current Site: Romania

Phone: +414 483 59 111
Email: [email protected]
Address: Coca-Cola HBC AG Turmstrasse 26 Zug 6300 Switzerland Zug 6300 Switzerland

Phone: +374 105 41 028
Email: [email protected]
Address: Coca-Cola HBC Armenia, Tbilisyan Highway Lane, 8/3 Building Yerevan, 0052, Armenia

Phone: +431 610 60 0
Email: [email protected]
Address: Coca-Cola HBC Austria, Clemens-Holzmeister-Straße 6, Vienna, 1100, Austria

Phone: +375 172 10 0210
Address: Coca-Cola Beverages Belorussiya FE, Kolyadichi, Minsk District, 223010, Belarus

Phone: +387 332 84 100
Email: [email protected]
Address: Coca-Cola HBC B-H Sarajevo, Mostarsko raskrsce bb, Hadzici, 71240, Bosnia-Herzegovina

Phone: +359 2 92 14 600
Address: Coca-Cola HBC Bulgaria, Coca-Cola Business Center, 8 Racho Petkov Kazandzhiyata Str., Sofia, 1766, Bulgaria

Phone: +385 124 80 222
Email: [email protected]
Address: Coca-Cola HBC Croatia, Milana Sachsa 1, Zagreb, 1000, Croatia

Phone: +357 228 85 000
Email: [email protected]
Address: Coca-Cola HBC Cyprus, 66 Kyriacos Matsis Ave., Nicosia, 2409 Engomi, Cyprus

Phone: +420 283 01 5111
Email: [email protected]
Address: Coca-Cola HBC Czech Republic, Ceskobrodska 132 9, Praha, 198 21, Czech Republic

Phone: +0224047111
Email: [email protected]
Address: 6th District, industrial zone, Nasr city, Cairo, Egypt

Phone: +372 650 31 00
Address: Coca-Cola HBC Estonia, A.H. Tammsaare tee 92, Tallinn 13423, Estonia

Phone: +302 106 38 1700
Email: [email protected]
Address: Coca-Cola HBC Greece, 60 Kifissias ave, Athens, 151 25 Maroussi, Greece

Phone: +36 24 500 500
Address: Coca-Cola HBC Hungary, Nemedi ut 104, Dunaharaszti, H-2330, Hungary

Phone: +353 188 07 100
Email: [email protected]
Address: Coca-Cola HBC Ireland, Huntstown Business Park, Cappagh Road, Ballycoolin, Dublin 11, Ireland

Phone: +390 227 07 71
Email: [email protected]
Address: Coca-Cola HBC Italia, Piazza Indro Montanelli, 30, Sesto San Giovanni Milano, 20099, Italy

Phone: +383 38 540 690
Address: Km 5 ,rr. Prishtine- Shkup, Prishtine, 10000, Kosovo

Phone: +371 671 09 999
Email: [email protected]
Address: Coca-Cola HBC Latvia, Ulbrokas str. 40, Riga, 1021 Latvia

Phone: +370 5219 9104
Address: Coca-Cola HBC Lithuania, Spaudos str. 6-1, Vilnius, LT- 05132, Lithuania

Phone: +234 127 06 670
Email: [email protected]
Address: Nigerian Bottling Company, Leventis Building, 3rd floor, Iddo House, Iddo PO Box 159, Lagos Nigeria

Phone: +389 226 11 314
Email: [email protected]
Address: Pivara Skopje, Str. 808, No. 12, Skopje, 1000, Republic of North Macedonia

Phone: +482 251 95 100 / 101
Email: [email protected]
Address: Coca Cola HBC Poland, ul. Żwirki i Wigury 16, Warsaw 02-092, Poland

Phone: +402 120 21 400
Email: [email protected]
Address: Coca-Cola HBC Romania, Global City Business Park, Building 2, 10, Bucuresti Nord Str., Voluntari, Ilfov, 077190 Romania

Phone: +8 800 700-77-77
Email: [email protected]
Address: Coca-Cola HBC Eurasia, Novoorlovskaya str. 7, Moscow, 119 633

Phone: +381 11 30 73 100
Email: [email protected]
Address: Coca-Cola HBC Serbia, 14-16, Batajnicki Drum str., Zemun, 11080, Serbia

Phone: +386 158 90 400
Email: [email protected]
Address: Coca-Cola HBC Slovenia, Motnica 9, Trzin, 1236, Slovenia

Phone: +41 (0) 44 835 91 11
Email: [email protected]
Address: Coca-Cola HBC Switzerland, Thurgauerstrasse 134, 8152 Opfikon, Switzerland

Phone: +380 444 90 0707
Email: [email protected]
Address: Coca-Cola Beverages Ukraine, 51st km of St. Petersburg, Highway Velyka Dymerka, Kyiv, 07 400, Ukraine

Market sites

Site Selector

Current Site: Romania

Phone: +414 483 59 111
Email: [email protected]
Address: Coca-Cola HBC AG Turmstrasse 26 Zug 6300 Switzerland Zug 6300 Switzerland

Phone: +374 105 41 028
Email: [email protected]
Address: Coca-Cola HBC Armenia, Tbilisyan Highway Lane, 8/3 Building Yerevan, 0052, Armenia

Phone: +431 610 60 0
Email: [email protected]
Address: Coca-Cola HBC Austria, Clemens-Holzmeister-Straße 6, Vienna, 1100, Austria

Phone: +375 172 10 0210
Address: Coca-Cola Beverages Belorussiya FE, Kolyadichi, Minsk District, 223010, Belarus

Phone: +387 332 84 100
Email: [email protected]
Address: Coca-Cola HBC B-H Sarajevo, Mostarsko raskrsce bb, Hadzici, 71240, Bosnia-Herzegovina

Phone: +359 2 92 14 600
Address: Coca-Cola HBC Bulgaria, Coca-Cola Business Center, 8 Racho Petkov Kazandzhiyata Str., Sofia, 1766, Bulgaria

Phone: +385 124 80 222
Email: [email protected]
Address: Coca-Cola HBC Croatia, Milana Sachsa 1, Zagreb, 1000, Croatia

Phone: +357 228 85 000
Email: [email protected]
Address: Coca-Cola HBC Cyprus, 66 Kyriacos Matsis Ave., Nicosia, 2409 Engomi, Cyprus

Phone: +420 283 01 5111
Email: [email protected]
Address: Coca-Cola HBC Czech Republic, Ceskobrodska 132 9, Praha, 198 21, Czech Republic

Phone: +0224047111
Email: [email protected]
Address: 6th District, industrial zone, Nasr city, Cairo, Egypt

Phone: +372 650 31 00
Address: Coca-Cola HBC Estonia, A.H. Tammsaare tee 92, Tallinn 13423, Estonia

Phone: +302 106 38 1700
Email: [email protected]
Address: Coca-Cola HBC Greece, 60 Kifissias ave, Athens, 151 25 Maroussi, Greece

Phone: +36 24 500 500
Address: Coca-Cola HBC Hungary, Nemedi ut 104, Dunaharaszti, H-2330, Hungary

Phone: +353 188 07 100
Email: [email protected]
Address: Coca-Cola HBC Ireland, Huntstown Business Park, Cappagh Road, Ballycoolin, Dublin 11, Ireland

Phone: +390 227 07 71
Email: [email protected]
Address: Coca-Cola HBC Italia, Piazza Indro Montanelli, 30, Sesto San Giovanni Milano, 20099, Italy

Phone: +383 38 540 690
Address: Km 5 ,rr. Prishtine- Shkup, Prishtine, 10000, Kosovo

Phone: +371 671 09 999
Email: [email protected]
Address: Coca-Cola HBC Latvia, Ulbrokas str. 40, Riga, 1021 Latvia

Phone: +370 5219 9104
Address: Coca-Cola HBC Lithuania, Spaudos str. 6-1, Vilnius, LT- 05132, Lithuania

Phone: +234 127 06 670
Email: [email protected]
Address: Nigerian Bottling Company, Leventis Building, 3rd floor, Iddo House, Iddo PO Box 159, Lagos Nigeria

Phone: +389 226 11 314
Email: [email protected]
Address: Pivara Skopje, Str. 808, No. 12, Skopje, 1000, Republic of North Macedonia

Phone: +482 251 95 100 / 101
Email: [email protected]
Address: Coca Cola HBC Poland, ul. Żwirki i Wigury 16, Warsaw 02-092, Poland

Phone: +402 120 21 400
Email: [email protected]
Address: Coca-Cola HBC Romania, Global City Business Park, Building 2, 10, Bucuresti Nord Str., Voluntari, Ilfov, 077190 Romania

Phone: +8 800 700-77-77
Email: [email protected]
Address: Coca-Cola HBC Eurasia, Novoorlovskaya str. 7, Moscow, 119 633

Phone: +381 11 30 73 100
Email: [email protected]
Address: Coca-Cola HBC Serbia, 14-16, Batajnicki Drum str., Zemun, 11080, Serbia

Phone: +386 158 90 400
Email: [email protected]
Address: Coca-Cola HBC Slovenia, Motnica 9, Trzin, 1236, Slovenia

Phone: +41 (0) 44 835 91 11
Email: [email protected]
Address: Coca-Cola HBC Switzerland, Thurgauerstrasse 134, 8152 Opfikon, Switzerland

Phone: +380 444 90 0707
Email: [email protected]
Address: Coca-Cola Beverages Ukraine, 51st km of St. Petersburg, Highway Velyka Dymerka, Kyiv, 07 400, Ukraine

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en
ro

NOUTATI

Interviu cu Mihaela Hoffman, Marketing Manager, Coca‑Cola HBC Romania: „Viziunea noastra este cea a unui portofoliu de bauturi pentru toate ocaziile de consum, de-a lungul intregii zile”

11 Dec 2018

In interviul acordat Revistei Piata, Mihaela Hoffman, Marketing Manager la Coca‑Cola HBC Romania, vorbeste despre tendintele de consum de pe piata bauturilor si despre inovatiile din portofoliul companiei.

Cand spui racoritoare, top of mind e genul „cola”, iar pe acesta multi il asociaza imediat cu Coca‑Cola. Totuşi, in familia Coca‑Cola apareau Coke cu diverse arome si, mai recent, varianta Zero Zahar. De ce aceste schimbari in substanta „suveranului”?

Cred ca adevaratul „suveran” in aceasta discutie este consumatorul. Tot ceea ce facem noi, toate inovatiile noastre, intregul nostru portofoliu este construit cu gandul la nevoile de consum ale celor care achizitioneaza produsele noastre. Trendurile din ultimii ani si evolutia pe care o aşteptam indica foarte clar o diversificare a nevoilor consumatorilor, asteptari mult mai dinamice din partea lor si stiluri de viata care necesita optiuni mai bogate in ceea ce priveste alimentatia.

Revenind la intrebare, observam o crestere semnificativa de la an la an a segmentului bauturilor cu un continut redus sau chiar fara zahar. Romania urmeaza foarte clar aceasta tendinta. Consumatorii romani, in special cei din zonele urbane, sunt si ei mai atenti la alimentatia lor si la aportul de calorii pe care il au produsele alimentare. In acest stil de viata, Coca‑Cola Zero Zahar Zero Calorii se potriveste foarte bine.

După cum probabil ati vazut deja, avem si editii speciale dedicate sarbatorilor, din segmentul fara zahar. Este vorba despre Coca‑Cola Vanilla si Cinnamon Zero Zahar, despre care va putem spune ca au fost primite foarte bine, atat de consumatori, cat si de clientii nostri.

Nu in ultimul rand, activitatile noastre de marketing sunt concentrate in directia dezvoltarii acestui segment, avand drept rezultat cresteri procentuale de doua cifre in ultimul an pentru Coca‑Cola Zero Zahar Zero Calorii. In 2019, vom continua in aceeasi directie, generand in mod direct dezvoltarea categoriei, pentru ca exista deschidere in piata si multe oportunitati.

Citeste intreg interviul in Revista Piata.